Content Strategy
Insights
Consumers are seeking energy drinks that align with their dynamic lifestyles and brands that understand and are part of their community.
Strategic Direction
Leverage key brand passion points—motorsport, gaming, skateboarding, dance, and music—to build brand awareness, drive consumer engagement, and establish a strong market presence for Red Bull Sugar-Free.
Karan’s Drift Redbull Drop Challenge. Collaboratively work with Karan to create a thrilling moment content that showcases a “point of inspiration” In this exhilarating challenge, Karan Patel was challenged to catch a can of Rebull Sugar Free as a drone flys over him and drops it.
We worked with Karan Patel to drift his car close enough to a platform, where a Red Bull Sugar-Free were placed without dropping them.
We worked with Queen Arrow to develop a point of inspiration video, with gaming being the center of her inspiration.